Who needed a study for this?
Posted by TFG on June 15th, 2008
Bikinis and other sexy stimuli can make men more prone to seek immediate gratification — leading to blown diets, budgets and bank accounts, new research suggests.
In the study, detailed in the Journal of Consumer Research, men alternately fondled t-shirts and bras (which were not being worn during the test).
After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.
Euros, I guess. I could have told them all that for just a few beers.
Now, I want them to go do some research on how much good has been done in the world as a result of men looking at women in bikinis. If it weren’t for the potentiality of live women in live bikinis in close proximity, most men would be perfectly happy to be eating deer they killed yesterday, and the occasional wild onion or lettuce leaf. Brewing their beer in hollow tree stumps, and stuff. C’mon - you know it’s true.
